It is now commonly recognized that it is not sufficient to handle mergers, co-operations and Joint Ventures by only treating the so-called "hard facts",
i.e. legal aspects, organization, structure and financial elements. The
"non material reality", the so-called "soft facts" such as hopes and fears are now unanimously considered as at least as important as the hard facts.
The standard way of treating this "non material reality" is to focus on
optimizing the mutual understanding and to build a common corporate
culture by implementing methods that proved their efficiency, such as
implementation of common procedures, joint action plans and shared
commitments.
Do know the typical American challenge to introduce oneself?
Imagine you are in an elevator on the 40th floor and the CEO of a prospective customer enters. He speaks to you: "Good morning, it seems to me that we have already met. Remind again what you do?" You have 30 seconds to obtain his business card before leaving the elevator.
The mentalmerger® is a radical pragmatic process dedicated to merging or changing organizations and teams.
It materializes the intangible reality in order to prevent and remove emotional barriers provoking « mental pollution ».
Instead of imposing a new behavior, it induces a realistic trust among strategic key-players and a constructive state of mind towards change and business challenges.
The he2be mentalmerger® change management and team-coaching process is characterized by a systematic and holistic approach.
It concentrates on the management of the "non-material reality" of a
co-operation, that means on the "soft facts" such as hope and fear,
state of mind towards the co-operation, corporate management styles etc.
It takes into account 4 interdependent factors of incidence within these "soft facts" of a co-operation:
Experts say merging left-brain, analytical traits with right-brain,
creative ones might make employees much more marketable in the job
markets of the future.
Cultural differences pose serious business risks for any company engaged in merger and acquisition activity. Alexa Fletcher, BearingPoint research fellow, identifies five management priorities that corporate leaders should focus on
to help reduce these risks and enhance returns.
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The business of he2be explained in 30 seconds
The mentalmerger® is a 
The he2be mentalmerger® change management and team-coaching process is characterized by a