It takes into account 4 interdependent factors of incidence within these "soft facts" of a co-operation:

co-operation mechanisms:
fears, temptations, hopes, relationship of dependency and domination.

country (business) culture:
intercultural mechanisms and relationships, which are analyzed by "3 keys of comprehension": perceptions, social behavior and motivations.

corporate culture:
values and business approaches specific to each partner, i.e. technical versus commercial or financial approaches, etc.

personality structure:
extraverted vs. introverted, detail vs. global minded people etc. To note that a so-called "intercultural conflict" is in fact often a conflict between personalities.