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 It is now commonly recognized that it is not sufficient to handle mergers, co-operations and Joint Ventures by only treating the so-called "hard facts", i.e. legal aspects, organization, structure and financial elements. The "non material reality", the so-called "soft facts" such as hopes and fears are now unanimously considered as at least as important as the hard facts. The standard way of treating this "non material reality" is to focus on optimizing the mutual understanding and to build a common corporate culture by implementing methods that proved their efficiency, such as implementation of common procedures, joint action plans and shared commitments. However, such a standard way of treating the "non material reality" is often not effective, especially on a long-term basis. The expected return on investment disappears because human being's emotions such as fears, uncertainty and distrust, characteristic in such a situation, are not professionally treated, or even worse, are ignored. But especially those "emotional viruses" prevent people from an open minded communication, i.e. from discussing constructively and elaborating simple procedures.
he2be´s extensive experience and Jochen Peter Breuer's observation over 20 years demonstrated that the most basic cause of failure of mergers, co-operations and Joint Ventures is mutual distrust.
This atmosphere of mutual distrust is even increased while carrying out a reorganization project affecting the current organization. It generates a feeling of sadness (loss of former identities) and, in addition to that, an overall uncertainty which leads people to focus on their own survival.
Therefore, there
will be no merger in operations in general and no constructive
involvement in a reorganization project in particular if people do not
merge mentally. It is necessary to build up a basis of real
confidence among involved key-players. This is a fundamental condition
for successfully implementing a joint action plan.
One of the key goals of each co-operation should therefore be to achieve he2be´s mentalmerger® process as quick as possible to durably implement:
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